Description: For Reflex, Design Fudge was tasked with modernising the existing logo and refreshing the brand’s overall visual identity. The redesigned logo introduces a cleaner, more contemporary look while maintaining the recognisable essence of the original brand. The updated identity was then adapted across both print and digital media, creating a cohesive and consistent brand presence across all platforms. From marketing material to digital applications, every element was designed to strengthen brand recognition and give Reflex a polished, modern feel.