AEX Logo and Brand Update

Description: For AEX Automation Exchange, Design Fudge was tasked with refreshing the company’s visual identity through a modern logo update and complete corporate rebrand. The existing logo was redesigned using a fresh and vibrant colour palette, giving the brand a more contemporary and professional look while maintaining its recognisable identity. The rebrand was carried through across a wide range of corporate collateral, including business cards, letterheads, branded elements, and digital assets, ensuring a cohesive presence across all touchpoints. In addition, a refreshed website look and feel was developed to align with the updated identity, creating a modern and consistent brand experience both online and offline.